Scan your skin, match your shades, check product compatibility or ask anything. Son:mi learns what works for you and remembers it for next time.
Happening now
British Beauty Week · Opens 12 October
A personal palette built around your skin tone, undertone and features.
The Beauty Listening Room · 22 October
Son:mi’s first community event for everyday skincare and makeup users.
Join
How it works
Son:mi guides you through a few angles, checking your lighting and positioning, and tells you the moment to hold still.
What you getA clearer baseline for your skin tone, type, and visible concerns.

Current guided scan
See your tone, undertone, skin type, and visible concerns in one result. Open any finding to see what informed it and how confident the read is.
What you getOne complete analysis you can question, refine, and use across Son:mi.
powered by Son:mi
Detected concerns
Current interactive analysis · sample data
Tap rows with chevrons to expand
Son:mi reads your tone and undertone and finds your closest foundation shades across the whole catalogue, so you are never guessing between brands.
What you getYour best matches, ranked by how close they are.
Recommended for you
HERA · Reflection Skin Glow Cushion Foundation
17N1
best
21N1
deeper
Also a match
Charlotte Tilbury · Matte Revolution Lipstick
Pillow Talk
best
Walk of Shame
bolder
Real examples · illustrative
Point your camera at any product. Son:mi breaks down the key ingredients and tells you how each one works with your skin and the rest of your routine.
What you getAn ingredient-by-ingredient read, tailored to your skin.
Compatibility with your skin profile

ma:nyo
AmpoulePowered by Son:mi
Key Ingredients
Real product analysis · illustrative
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Good to know
Recommendations draw on peer-reviewed dermatology and real ingredient data. We don't factor in reviews or popularity.
Recommendations come from your skin profile. No brand pays to appear in your results.
Your photo is processed for analysis and stored for your skin tracking history. GDPR governs what can be done with it. With your consent, we also use your data to improve recommendations.
Stories
"I hate going to stores — they're overwhelming and staff never gets my skin tone right. Son:mi lets me shop online with confidence. I can finally buy from different brands without asking anyone for help."
"I have multiple skin sensitivities. Son:mi remembers everything — my lifestyle, climate, all my concerns. I don't have to repeat myself constantly. It really feels like it understands me."
"As someone new to skincare, Son:mi made everything so much less intimidating. It explains things in plain terms and builds routines based on my specific needs. My skin has never looked better."
"I've tried so many foundation matching apps, but Son:mi is the first that actually gets my undertones right. Finally found my perfect shade across multiple brands — no more expensive returns."